Ksenia Lutfullina – Financial Services
Treating clients as unique individuals!
Northwestern Mutual financial adviser Ksenia Lutfullina – A Fearless and determined CHIC woman. She made her way from Russia to the U.S. to build success on a foundation of determination and time-tested people skills.
When you arrived in the U.S. What was the most important thing for
you?
This country offers a lot to people who want to come here and work hard. I felt that I owed to this beautiful land to learn to speak their language properly. I knew instantly I wanted to make an impact by interacting and communication with people. And in order to do that, it was imperative to be understood correctly and also to be able to understand others in a business environment.
I took this opportunity as an essential aspect of my continuing education. The ability to speak English to me was genuinely a way to advance myself and create better opportunities in this country.
To me this was a way to honor my new home in America and immerse myself in a new ocean of possibilities.
[blockquote author=”” pull=”normal”] My business is all about people. It is about how I relate to their lives & how I can help them meet their financial goals.
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What is your experience as a woman in a business still dominated by men?
This is a topic that has been discussed for a long time. In my experience, you have to work hard and prove yourself to succeed in any industry; specially in the financial environment that is still seen as a man’s world.
The most important and basic thing I learned in my business is that you have to create the right image “a leader’ image”. You have to look the part and play the roll. That means dressing professionally, in longer skirts and without too much jewelry or makeup. It means carrying a briefcase instead of a purse.
You have to make such a great impression that people will want to do business with you. Many people make this decision as soon as they meet you. So, I worked hard on creating a polished image for myself . Now prospect clients immediately feel comfortable about working with me, without hesitation and confident that I am the right person for the job.
Today I am projecting a firm belief in what I do, because I know who I am.
How do you manage to balance your professional and family life?
The challenge of having a successful career and having a great family is one that many women face. My career, my husband and my children are extremely the top priority for me.
I have a growing practice, a 16-month-old daughter, a little boy on the way and a loving husband to take care of “all at the same time”. So the way I deal with it is by compartmentalizing my time to keep all things separately. When I’m at work, I completely focus on my business and my client’s needs. This sometimes requires leaving my house before everyone wakes up. I would only do this about 3-4 times a week and when I’m at home, I completely focus on my family.
I must say I have a very well-balanced life that maximizes my time and gives me fulfillment and brings me lots of happiness.
As a financial planner, what is your take on diversifying?
When financial planners talk about diversifying, they’re talking about a wide variety of investments. My idea of diversification is based on the ability to interact seamlessly with the broad range of clients I work with.
My business is all about people. It is about how I relate to their lives and how I can help them meet their financial goals. I’m very proud to be currently working with close to 400 happy customers and to see my client base growing rapidly.
I have the ability to work with people from all backgrounds; Americans, Russians, Asians and Spanish speaking people. That is what diversifying means, to connect with a wide range of cultures like they are your own.
Contact Ksenia Lutfullina
(305) 400-0327 — Office
(786) 419-0876 — Cell
ksenialutfullina.nm.com
