Lena Meluk – Eyelash Artistry
Innovative, bold, and on the cutting-edge of lash artists worldwide, she is a classic example of a determined woman who started from the bottom and rose to success.
Elena has worked tirelessly on cultivating her LashMakers brand into a massive triumph in the beauty industry. Through personal experience, training, and perseverance, Elena has paved the way for other lash artists, curating exclusive training programs across the globe. When she first began her journey, she discovered a problem: finding consistent, high-quality products and the lack of a mentor to help guide her. So, she decided to take matters into her own hands and set out to procure the perfect products and launch her own lash training program.
After extensive research and commitment, Elena is proud to finally have a line with only the top products in the industry. Founded in 2011, LashMakers aims to provide only the best in lash services, training, and beauty supplies for other artists and their clients.
Understanding the value of finding quality products, Elena set out to create a name for herself–thus building an empire that emanates the standard of luxury. She trusts the process of building a business from the ground up, guiding others to do the same. Knowing how difficult it is to get started, Elena noticed a trend where there weren’t enough resources for new lash artists. Her belief that knowledge is wealth is a guiding principle in her business.
Elena believes that there is always a solution, no matter what the problem. One just has to be as committed to the struggle of growth as they are to the final goal. Pouring her heart and soul into LashMakers has been the reason for her unbounded success.
Balancing beauty, health, self-care, and a family, Elena honors her roots and is a guiding voice in Miami’s women-run business sector. She is proud to be part of a thriving community full of like-minded, passionate, and innovative individuals.
Why did you start your eyelash business?
I got into lash business because I got obsessed with the concept after getting it done on myself. Lash extensions literally will make anyone more beautiful instantly and the convenience of it is just unbelievable, you just wake up flawless everyday.
What makes your business unique?
I think any business that is art oriented is unique. We all have our style and a way of working but I do hold pride in the standards of our work. My priority is to always offer the highest level in absolutely everything I do – clean. We use the most advanced techniques and our customer management is impecable. We build our client’s touch up schedules depending on natural lashes type/thickness to insure they look good at all times, even the day before their touch up.
What is the most difficult thing about building an eyelash consumer brand from scratch?
The most difficult part of building the brand in eyelash industry is the fact that you must earn people’s trust as an artist and respect for your work. This will require a lot of time and effort that will go into actual practicing while learning how to do lash extensions. Perfection is what they will expect and you have to be able to deliver. Once your work shows quality people will listen to what you have to say. It does take a lot of work.
A lot of people tend to romanticize their path to success,. They get excited about the final goal and the vision they have in their head, but the grind part is what people don’t plan on. This is where most fail because it truly takes everything you got. You have to be committed to your dream just as hard as you are committed to your final goal.
What advice would you give someone who is interested in starting their own business?
Learn from people that have what you want and that goes for absolutely every single profession in my opinion. Find the biggest and baddest in your field and go see how they do it, then once you have that precious info – use it, practice it, make it a second nature. Information is useless on not applied and utilized
Work with purpose to keep motivated, reminding yourself why you are here. It is your direct responsibility to be able to take care of yourself financially and nobody can do the work instead of you.
Keep dedicated – grind doesn’t work half time, you can’t work really hard 2 days and then relax for a week. Stay consistent and remember – few years of grinding, lifetime of freedom.
IG: lenameluk Web: https://lashmakers.com/
