The mind can accomplish powerful goals when you decide to put 100% effort into them. All you have to do is make the decision and press GO
Elie Neufeld was born and raised in North Miami Beach FL. Growing up, Elie was guided by his competitive nature and drive to succeed. He discovered fitness at a young age, and found that he had an innate skill or strength training and bodybuilding. He originally wanted to play basketball, but worked harder at developing a six pack and continued to channel his love of competition in fitness. He realized fitness would be something important to him for the rest of his life – a part of him he was compelled to excel in.
Elie could you share with us what inspired you to get started in this industry?
My inspiration is from the process – the process of taking control of your body and mind. When training, you see progress every day; you have to overcome struggles and you are excited by even the smallest accomplishments. I became so much happier when I was on the path for wellness.
You have built yourself as an athlete; what do you do to build yourself as an entrepreneur?
Being an athlete requires both mental and physical strength. You have to be accountable for your own time – no one will remind you to stay on track. In fitness, similarly to entrepreneurship, you’re forced to solve problems in a creative way. You’re also forced to build and rebuild again and again.
Where does your true strength come from?
My truest strength comes from within. My ability to have a fresh perspective. My experiences growing up shaped my ability to do so. I think when you can look beyond your past and really take control of your own future, it’s a beautiful thing.
It’s not easy, but it takes time. I count my blessings every day.
How do you influence people through doing what you love?
I have always been a big believer of show not tell. My body, although mine is definitely a bit exaggerated (haha), shows others how you can transform your own physique with proper work and dedication.
I hope to influence people to realize that they can become as fit as they want to be if they develop the right mindset.
What are you currently doing to make those dreams and goals become a reality?
We never quite know what we are meant to achieve, but eventually you realize how everything makes sense – for me starting RULE, my first gym project, is a dream I had for a long time.
RULE is a membership gym located in North Miami Beach centered around community, innovation and recovery. My goal is to give people a beautiful space and inspire them to work on their fitness and achieve their own goals. I really want to create a sense of the local gym community.
Could you give our audience advice on how to stay true to themselves to achieve their dreams?
Never give up. Ever. It’s cliché but it’s the truth.
Follow Elie’s RULE Fitness on IG: @r.u.le
Photography by: Yanni De Melo
